The new Gold Star from BSA Motorcycles has been named ‘Retro Bike of the Year 2023’ by MCN (Motorcycle News), the biggest motorcycle publication in the UK.
The award comes just months after the brand announced expansion across Europe with the Gold Star now available in France and Luxembourg. The award recognises the impact of BSA’s reimagined classic model just a couple of years since it was relaunched to the UK market.
MCN’s yearly awards encompass 13 categories, paying homage to various aspects of the motorcycling world. Winners are voted for by a specialist panel of experts, comprised of seasoned journalists and motorcycle aficionados. Their assessment encompasses factors such as sales trajectory, reader and customer feedback, design finesse, technical ingenuity, and comprehensive performance, culminating in the selection of an ultimate victor within each category.
Speaking of the win, Ashish Joshi, CEO, Classic Legends, and Director of BSA Company Ltd, commented: “The Classic category is renowned for its fierce competition, so we consider it quite a coup to take this prize home. When we redesigned and relaunched the Gold Star, it wasn’t simply about bringing back a motorcycle brand but about reawakening an emotion. BSA left an indelible mark on global motorcycling and the Gold Star enables us to resurrect the brand while remaining authentic to its roots.
“To have the Gold Star named Retro Bike of the Year, amid such stiff competition confirms that we are achieving our objectives. The next step is to take BSA to the rest of the world.”
The Gold Star model, a tribute to BSA’s rich heritage, has captivated the hearts of motorcycle enthusiasts with its blend of classic aesthetics and contemporary performance. As winner of the MCN Retro Bike of the Year 2023, it stands proudly alongside illustrious past recipients, including the Royal Enfield Meteor 350 and the Kawasaki Z900RS.
British designer Bal Ghataore, head of design at BSA Motorcycles, added: “The UK team has done a great job of helping to bring the new Gold Star to market and getting it into the hands of customers. The Retro Bike of the Year award is a significant achievement, and it highlights our dedication to delivering innovative and appealing choices to classic bike aficionados worldwide.”
